Capabilities
Complete, turnkey solution
Program Administration
An integrated marketing program requires a tightly managed implementation process. MMI Group manages the finest details of every campaign, from setup and compliance to quality assurance and reconciliation.
Startup: Before a new marketing program can get off the ground, a significant amount of work must be done to ensure all the pieces are in place. This includes:
- • Defining mutually agreed upon goals for all parties involved
- • Establishing any technical and regulatory requirements
- • Determining the distribution with the greatest opportunity for success
- • Evaluating and selecting vendors best suited to the given program and setting clear expectations
- • Establishing protocols for tracking and reporting daily metrics
Monitoring: Once marketing begins, we take a hands-on approach to monitoring performance, testing new tactics as necessary, and calibrating each component of our marketing efforts to optimize results. We perform quality assurance and compliance to ensure a positive customer experience and that every sale is valid and verified by our compliance standards. We remedy any issues immediately before they become problems to ensure the satisfaction of our clients and their customers.
Reconciliation: MMI provides comprehensive reporting on marketing results. We document and verify all invoices and match them to actual performance. We reconcile all sales reports to actual customer applications, and we ensure every dollar of compensation owed to our client is recognized and paid in a timely manner.