Leverage three decades of experience to enhance your internal direct marketing efforts
MMI's team of marketing professionals provides expertise to improve existing campaign performance. Our process-driven, analytical approach will increase ROI and quality for both new and mature customer acquisition and retention programs.
MMI's in-house actuarial support allows us to provide our clients with direction regarding:
Once we understand your current benchmarks, service level standards, and performance goals, we develop action plans to enhance your processes and recommend new approaches to increase response and improve quality. Most importantly, we can follow through on these action plans, allowing you and your team to focus on the strategic direction of the program.
The regulatory landscape for marketing has become dramatically more complex. Having managed many large-scale marketing programs within heavily regulated industries, MMI has developed policies, procedures, and best practices that can withstand the toughest scrutiny and ensure the continued success of your marketing efforts.
By documenting and communicating approved policies and procedures, we continuously assess the effectiveness of current practices and help manage ongoing compliance risk. MMI's risk mitigation services provide comfort in knowing that all marketing processes are documented, trained, implemented, and audited for compliance.
Risk mitigation is multi-faceted and complex: